In an attempt to not repeat the same old things that other Coca-Cola blogs have mentioned about their product concepts, I'm going to introduce a fan-made idea by a guy named Andrew Kim.
This Coca-Cola bottle concept takes up less space than traditional round bottles and comes with a cool collapsible design for easy recycling. As an added bonus, each bottle features an opening at the bottom that allows multiple bottles to be stacked. This increases efficiency during transportation and reduces the amount of space needed for storage.
Some comments on this idea from Coke customers claim that this was a "very neat and well thought out design concept." It is aesthetically more pleasing for some people as their taste are more contemporary. However, the shape of the bottle has become part of Coca-Cola’s identity. When you see that shape it automatically correlates with the Coca-Cola brand. They have changed it slightly over the years but stayed true to the overall shape and design. Changing this would be huge and may have a negative impact.
Innovative idea, yes... would it work, not really. Having the bottle be collapsible is great, but the bottle's rectangular shape would not stay that way for long because the carbonation or pressure of the soda would make the sides pop out and become rounded anyway.
Disclaimer: Coca-Cola did NOT come up with this concept. Follow the link for the facts. Andrew Kim's Site
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