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Sunday, May 8, 2011

Happy 125th Birthday Coca-Cola!

Today was Coca-Cola's 125th anniversary and there are marketing plans being made in honor of this special occasion. In the U.S., television commercials for Coca-Cola will be modified to change the tag line, “Open happiness,” to “125 years of sharing happiness.”
There will also be a campaign, to run throughout the summer, that will carry the theme “125 years of summer fun” and extend for 125 days. The campaign will include a new bottle size, with 1.25 liters of Coke, to be sold in stores, and commemorative versions of an existing bottle size, with eight ounces of Coke.
There will also be 125 days of prize giveaways in the U.S., through the existing My Coke Rewards program as well as through text-to-win codes that will be printed under the caps of various brands in the Coca-Cola trademark line-up.
Other elements of the campaign will include a message during the 125th lap of the Coca-Cola 600 race, displays in stores to mark the anniversary and collectible cups at outlets like fast-food restaurants.

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