Note

To All Coke Fans:

The Past, Present and Future influences of one of the most popular beverages in the world.

Saturday, February 5, 2011

Week 2 - Chapter 2: Strategic Planning For Competitive Advantage

It's apparent that most people these days are more health conscience than ever. In order to stay on top of their game, Coca Cola introduced a lot of alternatives to drink less sugar or no sugar at all. One of those alternatives was Diet Coke... personally, I think it tastes exactly the same as regular coke but less sweet.
But I find that if you're going to order a greasy cheeseburger and fries combo, there's no point in ordering a diet coke. I will never understand people who do that. Either go all the way healthy or don't pretend to be by simply getting a diet soda. Anyway, getting back to the point. Coca Cola's plan for their Diet Coke was to market it to the said "healthy conscience" and it worked. It was introduced in 1982 and was the first new brand since the original debut in 1886 to use the Coca Cola trademark. People love Diet Coke... they even take showers with it, just take a look at the picture below.

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