Ok so, I suppose I should get more specific. Coca Cola's beverages are generally for all consumers. However, there are some brands that target specific consumers. For example, Coca-Cola's diet soda's are targeted at consumers who are older in age, due to declining health or even to maintain health. PowerAde sports drinks target those who are fit, healthy and athletic. Their Minute Maid juice drinks target children, teens, and adults alike.
When advertising in commercials The Coca-Cola Company usually has a primary target market of those who are anywhere from 10-20, and a secondary market of 20s to the 30s. Below are some examples of both.
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