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To All Coke Fans:

The Past, Present and Future influences of one of the most popular beverages in the world.

Tuesday, February 22, 2011

Week 5 - Chapter 5: Developing A Global Vision

Coca Cola is sold in the stores, restaurants, and vending machines of more than 200 countries. From its inception more than 100 years ago, Coca-Cola has been known to contribute to fun times, to making life a little better, a little lighter, a little more enjoyable or simply to quench your thirst. Part of the brilliance of that original strategy was to make Coke into more than just a soft drink. Sounds like a lot of "puffery" to me but seems to work well for them. Whenever I'm in China and I see commercials or posters for Coke, they aren't as elaborate as the one's we have in the U.S. but it doesn't need to be because I suppose people are less difficult to impress over there. Come to think of it, the advertisement for all American made products in China don't really stand out... only if you include the Olympics or something. But anyway,

Click on the link to check out Coca Cola Bottles from around the world.

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